It's Official! Domino's Pizza Has Arrived Here in East Malaysia, Marks Monumental Entry here in Kota Kinabalu, Sabah

Let me just say, FINALLY! After 2 years of coming back to this city, I guess I don't have to fly to Kuala Lumpur for the sake of having my favourite Prawn Passion pizza from Domino's! Alright, not literally but when the craving hits, it is tempting me to! Early today, I had the chance to attend the official opening event of Domino's Pizza third Kota Kinabalu branch here in Riverson, The Walk after Bundusan and Inanam branch so now let's get into it, shall we?

Staying true to its commitment of fulfilling the voice of its consumers, Domino’s Pizza is now serving and delivering its delicious freshly baked pizzas in Kota Kinabalu, Sabah. It’s opening in Sabah recorded a milestone for Domino’s Pizza in Malaysia and Asia Pacific. Domino’s Pizza Malaysia is ranked the 15th largest market in the world as well as the 5th largest in Asia Pacific. Also, do you guys know that Domino's Pizza has been pioneering online pizza delivery service since 2001?

The grand opening was officiated by Mr. Steve Pizziol; Vice President, International, Asia Pacific Region, Domino’s Pizza International (middle) together with Dato’ George Ting; Executive Chairman, Domino’s Pizza Malaysia & Singapore (4th from left) and Mr. Ba U Shan-Ting; CEO, Domino’s Pizza Malaysia & Singapore (4th from right). Also present were senior representatives from Domino’s Pizza International and Domino’s Pizza Malaysia senior management and team.

Ba U Shan-Ting, CEO of Domino’s Pizza Malaysia & Singapore said, "We are truly humbled by the support shown by our fans here. We definitely felt the warm welcome from Sabahans especially with our record breaking opening day. The first store marked an all-time new record for the highest number of sales for opening week of a new store in Asia Pacific this year. On top of that, we also broke Malaysia’s record for best opening week in the past 20 years! All the hard work in setting up of a new market was well worth it with such fantastic response from our consumers.”

Third branch in Kota Kinabalu at Riverson, The Walk

“Our opening in Sabah does not only mark our entry into here but it reflects our promise of ‘It’s All About You’; our customers. We have always had our sights set on Sabah and our fans reminded us that they were ready for us here. Prior to our opening, we had invested a substantial RM4.0M to undertake market analysis, infrastructure, talent and technology development to ensure our preparedness and smooth operations in delivering quality service and products in Sabah.”

Ba U Shan-Ting also added, “Thanks to our supportive customers here, we are excited to announce that Domino’s Pizza will be opening two more stores in Sabah by end of the year and we aim to open our market in Sarawak in the next two years. This is all in line with our target of hitting 300 stores in 2020.” Upcoming branches would be at ITCC and D'Sulaman. Yay!

During his speech, Mr. Steve Pizziol; Vice President, International, Asia Pacific Region, Domino’s Pizza International said, “Malaysia is an exciting and vibrant market and the introduction of the new Domino’s Pizza store in Sabah is very much in line with our global expansion plans. Congratulations to the Domino’s Pizza Malaysia team for sustaining a great momentum in continuously growing the market. This demonstrates the team’s strong capabilities in developing a well-balanced international brand with solid local insights and understanding.”

Domino’s Pizza’s success in Malaysia is driven by its commitment in providing great value and service to its customers while enhancing the lives of its customers, employees and the community. Leveraging on innovation and technology, Domino’s Pizza looks forward to enhancing its Domino’s experience through customer service and a host of new introductions as it rolls out its newly launched brand promise, It’s All About You.

Source: Domino’s Pizza Malaysia

In conjunction with the introduction of Domino’s Pizza in Kota Kinabalu, and living up to the spirit of It’s All About You, a special partnership with MASWings was formed to create the first ever Domino’s experience on flight as well as to extend deliveries to remote towns in Sabah.

]Source: Domino’s Pizza Malaysia

Leading up to the official opening, Pusat Jagaan Anak-Anak Yatim Rumah Al Yakin in Sandakan were among the first to try out Domino’s Pizza for the very first time. The initiative marks a clear representation of the brand’s promise in creating memorable experiences for its customers and the community. The Domino’s MASWings flight, decked out in Domino’s logo and branding was especially arranged to fly the pizzas from Kota Kinabalu to Sandakan. In Sandakan, these pizzas were then personally delivered to the children to enjoy! How awesome is that!

Now, let's go to more fun and exciting part of this official opening event!

Domino's Pizza First Family Carnival in Sabah

After the morning session, came the evening session that was opened to public where there were lots of fun activities for all walks of life!

Children colouring contest!

Fastest pizza-eating contest!

Clown and cotton candy!

Giant pizza colouring activity and face painting for kids!

Pizza-making demonstration and show! I almost wanna jump out to catch the dough! haha

Live performance by local artist, Jonathan Tse. Photo from www.meitzeu.com

...and of course, pizzas all the way~

Overall, it was indeed a great opening event! I had lots of fun especially during the family carnival as it's truly warmed my heart seeing kids laughing and running around with their family members. Definitely want to come to this kind of event bringing my own family next time! Oh, check out my quick YouTube video below for a re-cap! :D